Website is more than a brochure. It is meant to inspire action. Useful information is easy-to-read and compelling, Calls to action push them through to the next step of the buyer’s journey.
You want to know how well your new site is performing. That’s why we include customizable dashboards to deliver all the necessary information, from inventory data to sales info. Keep a close eye on all relevant e-commerce performance metrics, including purchasing patterns and “hot” items. Doing this will allow you to make informed decisions about where to focus your promotional efforts and marketing messaging.
Your new site will give you easy access to back-end editing of page titles, meta descriptions, alt tags, and everything else you need to rank well for relevant keywords in search engines. A sitemap.xml file makes it easy for search engines to crawl your site; a robots.txt file tells Google to not index hidden, administrative areas of the site. Schema markup and other product page enhancements will make your products available to online shoppers, giving you the power you need to quickly update and change anything and everything quickly and accurately.
No matter what stage of digital business transformation you’re in, there’s a proven way to identify and drive value quickly to address your unique challenges and opportunities.